REACH
Scalable dependent on traffic drivers
Brand Zones
DURATION
Up to 20 weeks (dependent on chosen format)
LEAD TIME
6 - 16 weeks (dependent on format chosen)
Brand Zones are ideal for brands wanting to give added value to online campaigns through additional content and product information.
They are an interactable piece of media which are situated on their own dedicated page with a custom URL. Features include unique backgrounds, video content, image carousels, brand / product information and much more.
Simple Brand Zones have a fixed layout, with three tabs that can be activated using the navigation buttons.
Complex Brand Zones are a fully bespoke and customisable media solution which can span over multiple pages. The layout will be agreed, during the build phase, between the supplier and ASDA.
■ Responsive, desktop and mobile.
■ Concept approval needed.
Overview
Brand Zones are ideal for brands wanting to give added value to online campaigns through additional content and product information.
They are an interactable piece of media which are situated on their own dedicated page with a custom URL. Features include unique backgrounds, video content, image carousels, brand / product information and much more.
Simple Brand Zones have a fixed layout, with three tabs that can be activated using the navigation buttons.
Complex Brand Zones are a fully bespoke and customisable media solution which can span over multiple pages. The layout will be agreed, during the build phase, between the supplier and ASDA.
■ Responsive, desktop and mobile.
■ Concept approval needed.
Formats
Objectives
