REACH
Up to 16 million shoppers p.wk
Action Alley Value Bay
COVERAGE
Up to 377 stores
LEAD TIME
6 weeks
Action Alley Value Bay is a large format, high impact site in a key location at the end of the aisles to encourage purchases and drive brand awareness.
Branding opportunities:
■ 1 out of 3 bays
■ 3-bay brand takeover (at relevant customer moments/seasonal events)
Overview
Action Alley Value Bay is a large format, high impact site in a key location at the end of the aisles to encourage purchases and drive brand awareness.
Branding opportunities:
■ 1 out of 3 bays
■ 3-bay brand takeover (at relevant customer moments/seasonal events)
Formats
Media Objectives
