ASDA Magazine

REACH
3 million readers per issue
COVERAGE
1 million copies in circulation
FREQUENCY
Monthly
LEAD TIME
12 weeks for display ads

ASDA Magazine is a 100-page publication, packed with the latest food, drink, fashion, home, and general merchandise products - supported by editorial lifestyle, community and wellbeing content.

 

Content is split into three sections: ‘Love to Eat’, ‘Get the Look’ and ‘Feel Good’, with stories that are curated to resonate with ASDA shoppers. There is now an even bigger focus than ever before on people as ambassadors, with real life reader recipes and quotes , plus features from some special guests and experts too.

ASDA Magazine was the first supermarket retailer magazine and we are proud to be back sharing content to inform and inspire customers, one trolley-dash at a time. Our content will tap into seasonal trends and must-haves, and will show customers exactly what to buy and where to get it!

 

View Digital Issues here

 

 

Advertising Formats

  • Double Page Display
  • Full Page Display
  • Half Page Horizontal Display

 

 

Content Themes

  • Feature
  • Food
  • Home
  • Fashion / Lifestyle
  • Value
  • Rewards

 

 

Campaign Type

  • Event
  • Promotion
  • NPD
  • Always On
  • Supplier
  • Brand

 

 

Location

  • In-store Pick-up

 

 

Objective

  • Awareness
  • Trial / Appraisal

 

 

Message

  • Quality
  • Value / Pack-Shot & Price
  • New
  • Range
  • Service
  • Brand
  • Competition

 

 

 

Overview

ASDA Magazine is a 100-page publication, packed with the latest food, drink, fashion, home, and general merchandise products - supported by editorial lifestyle, community and wellbeing content.

 

Content is split into three sections: ‘Love to Eat’, ‘Get the Look’ and ‘Feel Good’, with stories that are curated to resonate with ASDA shoppers. There is now an even bigger focus than ever before on people as ambassadors, with real life reader recipes and quotes , plus features from some special guests and experts too.

ASDA Magazine was the first supermarket retailer magazine and we are proud to be back sharing content to inform and inspire customers, one trolley-dash at a time. Our content will tap into seasonal trends and must-haves, and will show customers exactly what to buy and where to get it!

 

View Digital Issues here

 

 

Advertising Formats

  • Double Page Display
  • Full Page Display
  • Half Page Horizontal Display

 

 

Content Themes

  • Feature
  • Food
  • Home
  • Fashion / Lifestyle
  • Value
  • Rewards

 

 

Campaign Type

  • Event
  • Promotion
  • NPD
  • Always On
  • Supplier
  • Brand

 

 

Location

  • In-store Pick-up

 

 

Objective

  • Awareness
  • Trial / Appraisal

 

 

Message

  • Quality
  • Value / Pack-Shot & Price
  • New
  • Range
  • Service
  • Brand
  • Competition