REACH
Up to 16 million shoppers p.wk
Branded Info Panels
COVERAGE
Up to 377 stores
DURATION
12 weeks
LEAD TIME
5 weeks
Info Panels are an educational form of POS that enable brands to provide shoppers with additional information about their product(s) (i.e. benefits of product, how-to guides etc.)
As a variant of Blinkers, Info Panels are designed capture shoppers’ attention in aisle, and guide them to your product’s location on the shelf.
- Panels will be implemented to the left of the bay
- Creative is single-sided
- QR codes are permitted
- Rule of thirds template principles to apply
- Creative concept shared and agreed ahead of booking
Fully-Branded only
Overview
Info Panels are an educational form of POS that enable brands to provide shoppers with additional information about their product(s) (i.e. benefits of product, how-to guides etc.)
As a variant of Blinkers, Info Panels are designed capture shoppers’ attention in aisle, and guide them to your product’s location on the shelf.
- Panels will be implemented to the left of the bay
- Creative is single-sided
- QR codes are permitted
- Rule of thirds template principles to apply
- Creative concept shared and agreed ahead of booking
Formats
Fully-Branded only
Media Objectives
