REACH
Up to 16 million shoppers p.wk
Shelf Talkers
COVERAGE
Up to 377 stores
DURATION
3 weeks
LEAD TIME
5 weeks
Shelf Talkers are a high-impact format that allows brand creative, combined with key promotional messaging or ‘New’ callouts in SKU dense areas of the store (where we couldn’t usually fit a Barker), to create physical standout and make your brand pop out from the shelf at a pivotal moment in the customer journey.
Things to bear in mind:
■ Maximum of three Shelf Talkers per bay
■ Cannot be placed on the bottom shelf
■ Cannot be implemented in Frozen Aisles
Half-branded
with pricing and toolkit, or toolkit only
Packshot
with pricing and toolkit, or toolkit only
Event Template
with pricing and toolkit, or toolkit only
Overview
Shelf Talkers are a high-impact format that allows brand creative, combined with key promotional messaging or ‘New’ callouts in SKU dense areas of the store (where we couldn’t usually fit a Barker), to create physical standout and make your brand pop out from the shelf at a pivotal moment in the customer journey.
Things to bear in mind:
■ Maximum of three Shelf Talkers per bay
■ Cannot be placed on the bottom shelf
■ Cannot be implemented in Frozen Aisles
Formats
Half-branded
with pricing and toolkit, or toolkit only
Packshot
with pricing and toolkit, or toolkit only
Event Template
with pricing and toolkit, or toolkit only
Media Objectives
