In-Store Sampling

REACH
Dependent on booking
COVERAGE
Up to 160 stores (dependent on booking)
LEAD TIME
6 weeks

A unique opportunity to engage with shoppers through human interaction, sampling offers a powerful way to drive trial of your product whilst educating, inspiring and influencing purchase.

 

Branding opportunities:
■ Sampling Stand Poster
■ Sampling Stand Header
■ Brand Ambassador T-Shirt

Sampling Formats:

  • Brand in Hand
  • Single-product active sell and sampling
  • Multi-product active sell and sampling
  • Active sell and sampling: multi-strand

 

 

 

 

 

Campaign Type

  • Promotion
  • NPD
  • Supplier
  • Brand

 

 

Location

  • On Aisle
  • Out of Aisle
  • Foyer

 

 

Objective

  • Sales
  • Awareness
  • Trial / Appraisal
  • Category Participation
  • Brand Participation

 

 

Message

  • Quality
  • Value
  • New
  • Range
  • Brand
  • Competition

 

 

 

Overview

A unique opportunity to engage with shoppers through human interaction, sampling offers a powerful way to drive trial of your product whilst educating, inspiring and influencing purchase.

 

Branding opportunities:
■ Sampling Stand Poster
■ Sampling Stand Header
■ Brand Ambassador T-Shirt

Sampling Formats:

  • Brand in Hand
  • Single-product active sell and sampling
  • Multi-product active sell and sampling
  • Active sell and sampling: multi-strand

 

 

 

 

 

Campaign Type

  • Promotion
  • NPD
  • Supplier
  • Brand

 

 

Location

  • On Aisle
  • Out of Aisle
  • Foyer

 

 

Objective

  • Sales
  • Awareness
  • Trial / Appraisal
  • Category Participation
  • Brand Participation

 

 

Message

  • Quality
  • Value
  • New
  • Range
  • Brand
  • Competition